For brands: what are the next steps after a match?
This article is a walkthrough of the next steps to follow when you match a creator on Social Cat.
Note: when you accept a collaboration request in the "opportunities" tab, it's a match, and the creator will move to the "collaborations" tab. You'll also have a chat opened with the creator automatically in your "inbox," so you can easily communicate with them.
You can follow the next steps:
- Start communicating with the creator via messages; use our pre-made templates, create your own, or chat on the go. Now it's time to agree with the creator on the collaboration details, get their address, and more.
Tip: don't wait for the creator to message you first; send them your greetings to speed up the process. Want to learn more about the messaging system? Check out this article.
You're new to Influencer Marketing and need clarification on the collaboration details? Check this article. If you're unsure what to expect from a gifted collaboration, check out this article.
- As soon as you agree on the collaboration details and you have their address, mark the collaboration as "pending shipping." To do that, find the creator in the "collaborations" tab, and click the "actions" button on the right.
Want to learn more about each collaboration status? Check out this article.
- Ship the product, and then mark it as shipped in the "collaborations" tab (with the same "actions" button). This will move this creator and the collaboration to the "product shipped" column from "collaborations." Creator gets notified, and now you expect the content.
Tip: add your tracking number, if you have one, and the cost of the collaboration to determine the CPM, the cost per campaign, and other metrics.
- The creator works on the collaboration as agreed, publishes it on social media, and uploads the assets in the "content library" so you can easily download it. When the content is uploaded, the collaboration is complete.
If you have any questions, don't hesitate to get in touch with us at firstname.lastname@example.org