Why should I go for gifted collaborations instead of paid collaborations?
We recommend trying gifted (barter) collaborations to understand better what type of messaging, influencer, placement, and more works best for your brand to reach its goals. When you have a better idea about the above, you can mix gifted and paid collaborations from Social Cat.
Note: Are you interested in learning more about Influencer Marketing? Growth and Pro users on Social Cat get weekly strategy sessions with Influencer Marketing experts from Social Cat.
Another reason is the opportunity to leverage Influencer Marketing and integrate it into your digital strategy at a fraction of the cost of paid collaborations. This applies explicitly to small brands looking to work with social media creators.
Gifted (barter) collaborations also allow creators to discover and try new brands and products, which enables them to create fresh, engaging, and helpful content for their followers.