What is a gifted or barter collaboration?

A gifted or barter collaboration can be described as a situation where a brand reaches out to a creator (influencer) to help promote its brand and its products in exchange for the products themselves.

The brand and the creator reach an agreement together in terms of the deliverables of the campaign. These types of campaigns usually happen on various social media networks. At Social Cat, brands and creators can collaborate on gifted, affiliate, or paid collaborations.