Why are my stats different than what my Instagram shows?

In this article, we'll learn how your stats can differ on Social Cat.

Your stats shown on your Social Cat profile may differ slightly from what you can see on your IG and TikTok. The stats on Social Cat might look different from Instagram, because we use a different formula. We exclude some of the most viral posts to give a more balanced view of your usual engagement, rather than short-term spikes so brands have an idea of what to expect from an average post and manage expectations and also reduce pressure on creators.

Please note: Following the recent update, creators are only eligible for collaborations on TikTok and Instagram if they meet certain engagement rate criteria. These are calculated individually based on your follower count and you can find the detailed metrics on your 'Dashboard'.

Social Cat Tip 🕵️‍♂️ : Did you know we are free for creators? Feel free to sign up and explore the platform and its features firsthand.

Still have questions? 🤔 Please send us a message or email us at hello@thesocialcat.com.