How long should I run a campaign for?

In this article, we will aim to answer a question that brands often ask: How long should I run a campaign?

The answer to this question depends on the goal the brand has set up for themselves and working with influencers. Please see some examples below:

1. UGC—If you're a brand working with influencers to obtain UGC (photos and videos) for your marketing channels and materials, you should run this campaign until you obtain the number of UGC pieces you're looking for.
   
   In general, this is an ongoing goal for brands as they always need UGC for their social media channels and ads, so it never stops. However, this also depends on budget and priorities.
   
   Some brands prefer to work with influencers until they obtain UGC for a specific social media campaign or to test out new ads. Read this use case to see how one of our brands is constantly building a pipeline of UGC for its marketing efforts.
   
   Other brands work with influencers every month and get UGC on a regular basis for their marketing channels.

2. Awareness—If your goal is to generate more brand awareness, you should run campaigns every single month. Brand awareness is a prerequisite to generating sales, and it's a goal that never really stops as long as you're running your brand.
   
   Brand awareness is simple to grasp: it measures how many consumers or users are aware of your brand, or, to put it more simply, how many consumers know you exist as a brand and solve their problems.
   
   To generate sales, you need consumers to be aware of your brand and the fact you can solve their problems first. As you can see, this is an ongoing goal, so you should aim to achieve it constantly with influencers or other marketing channels.

3. Sales - Generating sales with influencers takes time, and it does not happen from the first collaborations. Brands need to understand what type of messaging works and converts first and then aim to replicate that.
   
   Running sales campaigns involves working with tens or even hundreds of influencers to find those who can generate sales and understand what type of messaging works.

The answer to this question is not a simple one, and it depends on a brand's goals and budgets. However, generally speaking, successful brands work with influencers on a regular basis and dedicate budgets for them to meet all three of the above goals.

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