What filters can I use to search for influencers?

Edited

In this article, we'll learn what filters can be used in the Search tool.


Filtering through Find Creators tab effectively is essential for finding the right creators to collaborate with.

Here are the options available:

1. Performance

Filter creators based on their account performance:

  • Followers – Set a minimum and maximum follower count.

  • Engagement Rate – Filter by average engagement rate, calculated as (Average Likes + Comments) ÷ Followers (%).

2. Demographics

Find creators based on their personal demographics:

  • Age Range – Filter creators by age (in years).

  • Gender – Filter by creator gender.

  • Ethnicity – Filter by creator ethnicity or background.

3. Content & Topics

Discover creators whose content aligns with your campaign:

  • Professional Category – Filter by the creator's account category.

  • Content Niche – Filter by specific content niches.

Location

Target creators in specific geographic areas:

  • Country – Filter by the creator's country.

  • State/Region – Filter by state, province, or region.

  • City – Filter by a specific city or town.

Using these sorting options, you can effectively connect with influencers who align with your marketing goals and target audience.


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