Why would I work with micro-influencers instead of macro-influencers?
According to a recent study by Keller Fay Group, the leading market research company focused on social influence, 82% of consumers are highly likely to follow a recommendation made by a micro-influencer.
The primary reason is that they formed relationships based on trust, friendship, and honesty with their followers. It also helps your brand have a more personal feel with potential customers.
It has become increasingly expensive to work with macro-influencers. Creators with 50k to 500k followers can ask for thousands of dollars/pounds/euros for just one post, reel or story. It's just not possible for small brands to pay for that.
Note: check our case studies to learn more about why brands are working with micro-influencers from Social Cat.